Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. I can test exclusive or windowed content there. Thats interesting. See omnystudio.com/listener for privacy information. This is the only room where you can say that and people perk up. Weve earned this. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? What is your framework for making decisions? Youve never bought downloads to run game ads? It was the only time Ive ever gotten a call from somebody. I talk to a lot of digital media CEOs and digital media types. The truth is, audio all-up is a third of all the media we consume. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! How do you tend to the things in the library that arent the celebrity shows? I want to start at the beginning. Which one of your children is the business affairs group? Its what we do. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Hi, Ron Burgundy fans! Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Usually, yeah. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. One of these cards literally says, What is your org chart? That is my whole brand. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Facebooks interest has grown and waned and grown a bit on podcasts. Each. I know Im sort of recapping the obvious, but this was an inflection point in our whole industry, that you suddenly had big brands and sometimes big holdcos swooping in and wanting to invest in podcasting. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. We tend to think we have to do things sequentially. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. We are a mass-reach medium. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I think we moved off it too fast and I think its a robust business we should still focus on. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. i believe, an audio podcast mixed with a live audience, is a not a good mix. Its good content. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. All I say to them is, This is no longer an experimental bucket of marketing. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. I didnt think I would have or need a robust business affairs department two years ago. Into the whole thing? I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. That feels obvious to me. They were really good storytellers; they could take anything from air conditioning to artificial intelligence and tell a story about a topic. How do you account for that? The newest mass-reach media just happened, and it is called podcasting. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. UK News Published: Mar 1, 2023. The BD team is livid. This thread is archived I think thats it. I love you very much. 2023 Vox Media, LLC. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. It thrives when it is a widely distributed medium. The creator and the ad-serving publisher, in our case, are in total control. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. All I see is this constructiveness across these two segments. He only came on here to pitch the app. We had a good relationship with Roger Goodell and the league. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Thats loosely how its orgd out. I have not mastered this, by the way. Does that worry you? Its incredibly collaborative. WARNING: This episode was haunted by a ghost. They chose a real simple version of it called Really Simple Syndication, RSS feeds. It has brought in underrepresented creators like nothing else weve done. Heres a funny anecdote. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Oh my God, do you have an Agile scrum podcast? Theyre just insecure. Dermot Murnaghan has signed off at Sky News for the last time by referencing the Will Ferrell comedy film Anchorman: The Legend Of Ron Burgundy. The culture is not preserved; the nimbleness is not preserved. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Its a lighthearted nightmare in here, weirdos! Is that something you think about as targeting? We realized that maybe our greatest asset was the people who worked there. Theres a sigh of relief from the YouTube people somewhere. I can talk about sexuality or about what trends I do or dont like. The fifth season brings canned laughter and an audience . Thats an insanely large but insanely accurate number. No. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. I think its high attentiveness at scale with partners that weve been able to maintain so far. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Even Decoder is bad at marketing; this is as much marketing as weve ever done. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. iHeartMedia, the largest audio media company in the U.S. and the top podcast publisher globally according to Podtrac, today launched new brand safety technology for podcast advertising powered by Sounder, an audio intelligence platform that builds foundational podcasting technology. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Well do standard, straight-up, quick-turn, host-read ads. Subscribehere! Thats what it sounds like. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. First of all, search engine optimization, period, is a version of what youre talking about. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. The Ron Burgundy Podcast. When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. On this distribution I make this. In my opinion, I dont think we would be where we are as an industry otherwise. Last year when we were all in this room, we could not stop talking about Spotify. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. #moviepodcast #podcast #anchorman #ronburgundy #paulrudd #willferrel Who are we? When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. I want you all to download the iHeartRadio app. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we . You became the CEO of a formal division thats responsible for podcasts. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Its a great point and question. One hundred and twenty million a month? Again, I hate to keep repeating it, but I dont see the problem Id be fixing. So now its digitally infused, data-infused listening that they can target digitally. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Will Ferrell has started a podcast as the character he played in the movie of the same name. The things youre describing dont always happen, right? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I will test anything. We will avoid, at almost every turn, simplicity. This is very unique. So we launched a company together. I have nothing else to say. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Youre doing ad injection into the feed? People are stupid enough to complain about the ads. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. Don't act like you're not impressed. You got it. Associate Producers: Anna Hossnieh and Sophie Lichterman. One San Diego legend joins another for the definitive interview with the San Diego Chicken. This is the org chart question now. The marketing team is like, What are you doing?, Yeah. But I still own and control the pipe. They could have published them on YouTube. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I think most podcasters are bad at marketing. A-Rod Interview / Cooking with Jon & Vinny. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I look at the companies that have the targeting capabilities. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. I know that sounds crazy. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. And that will lead to conversion for something else for you? Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. The Ron Burgundy Podcast returns to continue to delight audiences with the comical musings of Ron Burgundy - and leave them wanting more! I think they know the effect, long-term, that you have when you stop marketing. The NFL is very similar. Will Ferrell was like, Please, please stop running so many ads.. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. In Chicago, I sat in front of OMD. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Thanks to all of you for coming to the HotPod Summit. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Or, the negative reason, theyre covering up bad work. In fact, well distribute it on broadcast radio, and so we did. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Our business affairs team is busy and accounts for a lot of our growth. But I also think it fundamentally tripped up a little as a business model. Is it just Bob Pittman being like, Chaos reigns. Glass-walled conference rooms where they just come up with funnier promo codes? Thats where the VC money went. We have experimented with Jun Group across the years. The third thing they let us do was have a sales team. Oddly, no. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. No, because podcasting is a decentralized medium insofar as its distribution is concerned. The. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Go follow Decoder on TikTok, its great. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. How have you arranged iHeart Digital? Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Thats not really how it works. Ron explained: Its all about the org chart. This is obvious at this point. We ran a third-party research study two years ago with WARC. Stuff You Should Know is usually up in the 40s. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. If you can never get enough true crime Congratulations, youve found your people. Big Money Players and iHeartPodcasts. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Theyre all looking for internships. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! We're the Film Fanatics. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. In the podcast, she . A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. In podcasting, it is fundamentally different. Its always collaborative with their approval. Were a very good partner with creators. The longer answer is, were in an odd economy. Thanks. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Over at The Late Late Show, Ferrell's Burgundy once again treated the . You have an ad load that is light. We run billions of podcast impressions in a month to promote our own shows and our partners shows. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. Radio and podcasting have very different constraints. A bonus episode that somehow escaped the vault. Do you offer rev shares to your creators? After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its probably cheaper to buy those shows, it might be cheaper to produce those shows. Its a massive amount of the stuff we take in and that we call the media. The day before, I was with Publicis. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Hes going to start this journey now of trying to get into college. It is a centralized medium when it comes to RSS feeds. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. You came to it through an acquisition. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. A million monthly downloads or more is a ton. Podcasting is a mass-reach medium. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. To many in the industry, that seemed pretty disingenuous. I dont see it in podcasting, and maybe thats why Im not super concerned. By the way, 75 percent of that third is broadcast radio. iHeart does a lot of new things. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Hes going to leave now. Youre saying we have to innovate and push back in it, but its still just promo codes.
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